Work

IT enabled marketing: a framework for value creation in customer relationships

Year: 1997

Type: article

Source: Journal of Marketing Practice Applied Marketing Science

DOI: 10.1108/eum0000000004459

Author: Linda D. Peters

Institution: University of East Anglia

Language: English

Topic: Corporate Governance and Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1969243768

FWCI: 5.402

Cites: 19

Cited by: 37

Related to: 10