Work

New markets and new products: Strategies for reaching the base of the pyramid

Year: 2012

Type: conference-paper

Source: Portland International Conference on Management of Engineering and Technology (PICMET)

Author: Akkanad M. Isaac

Institution: Governors State University

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: No poverty, Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W1969434682

FWCI: 2.355

Cites: 4

Cited by: 2

Related to: 10