Work

Exploring the Implications of M-Commerce for Markets and Marketing

Year: 2002

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/009207002236910

Authors: S. Balasubraman, R. A. Peterson, S. L. Jarvenpaa

Institutions: University of North Carolina at Chapel Hill, The University of Texas at Austin

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1969637771

FWCI: 72.03

Cites: 28

Cited by: 706

Related to: 10