Branding without Unique Brands: Managing similarity and difference in a public sector context
Year: 2013
Type: article
Source: Public Management Review
Authors: Hogne Lerøy Sataøen, Arild Wæraas
Institutions: Uni Research (Norway), Norwegian University of Life Sciences
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1969661986