Work

Applications of structural equation modeling in marketing and consumer research: A review

Year: 1996

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/0167-8116(95)00038-0

Authors: Hans Baumgartner, Christian Homburg

Institutions: Pennsylvania State University, University of Ottawa, University of Toronto, WHU – Otto Beisheim School of Management

Language: English

Topic: Psychometric Methodologies and Testing

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1970000807

FWCI: 13.7

Cites: 75

Cited by: 2,547

Related to: 10