Work

Rethinking assessment of marketing research skills and knowledge: a new approach

Year: 2009

Type: article

Source: Qualitative Market Research An International Journal

DOI: 10.1108/13522750910927223

Authors: Madhav N. Segal, Edmund K. Hershberger, Talaibek Osmonbekov

Institutions: Southern Illinois University Edwardsville, Southern Illinois University Carbondale, Northern Arizona University

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W1970655989

FWCI: 0.645

Cites: 27

Cited by: 6

Related to: 10