Work

How marketing scholars might help address issues in resource-based theory

Year: 2013

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-013-0351-8

Author: Jay B. Barney

Institution: University of Utah

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1970738542

FWCI: 26.97

Cites: 15

Cited by: 196

Related to: 10