Work

The question of coherency in corporate branding – over time and across stakeholders

Year: 2001

Type: article

Source: Journal of Communication Management

DOI: 10.1108/13632540210806919

Authors: Mette Morsing, Jan Kristensen

Institutions: Copenhagen Business School, University of Copenhagen

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1972385131

FWCI: 2.454

Cites: 8

Cited by: 58

Related to: 10