Work

Memories of the early development of the psychology of advertising suggested by Burtt's Psychology of Advertising.

Year: 1938

Type: book-review

Source: Psychological Bulletin

DOI: 10.1037/h0057183

Author: H. L. Hollingworth

Language: English

Topic: Academic and Historical Perspectives in Psychology

Subfield: General Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1972506400

Cites:

Cited by: 8

Related to: 10