Work

Participative Case Studies: Integrating Case Writing and a Traditional Case Study Approach in a Marketing Context

Year: 2006

Type: article

Source: Journal of Marketing Education

DOI: 10.1177/0273475306288398

Author: Howard Forman

Institution: Drexel University

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W1972715044

FWCI: 5.835

Cites: 25

Cited by: 41

Related to: 10