Work

Measuring the sources of marketing channel power: A comparison of alternative approaches

Year: 1995

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/0167-8116(94)00023-6

Authors: James R Brown, Jean L Johnson, Harold F Koenig

Institutions: Virginia Tech, Washington State University, Oregon State University

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1972948896

FWCI: 3.531

Cites: 62

Cited by: 67

Related to: 10