Work

Product Management: Strategy and Organization

Year: 1978

Type: article

Source: Journal of Marketing

DOI: 10.2307/1249896

Authors: Roger A. Kerin, Edgar A. Pessemier

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1972984580

FWCI: 10.72

Cites:

Cited by: 99

Related to: 10