Work

Customer Strategy: Observations from the Trenches

Year: 2005

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.2005.69.4.262

Author: Martha Rogers

Institution: Duke University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1973146451

FWCI: 10

Cites: 3

Cited by: 52

Related to: 10