Work

The Performance Implications of Planning, Implementation, and Evolution of Firms' Customer and Competitor Orientations

Year: 2014

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.2753/mtp1069-6679220401

Authors: Jeff Foreman, Naveen Donthu, Steve Henson, Amit Poddar

Institutions: Pennsylvania State University, Georgia State University, Western Carolina University, Salisbury University

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1973316564

FWCI: 8.43

Cites: 80

Cited by: 23

Related to: 10