La investigación sobre la atención durante el consumo de televisión: Avances actuales y retos futuros
Year: 2014
Type: article
Abstract: This article reviews how the study of attention to television has been addressed, the theoretical models applied, and the main developments to date. The key challenges for research on this topic are also outlined, both from the perspective of the expansion and improvement of the theoretical models available today, as well as from the point of view of their industrial application, specifically in the field of neuromarketing.
Source: Historia y Comunicación Social
Author: Miguel Barreda Ángeles
Institution: Universitat Pompeu Fabra
Language: Spanish
Topic: Media Influence and Health
Subfield: Literature and Literary Theory
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W1973320630