A Normative Model of Consumer Information Processing
Year: 1984
Type: article
Source: Marketing Science
DOI: 10.1287/mksc.3.3.227
Authors: Michael R. Hagerty, David A. Aaker
Institution: University of California, Berkeley
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1973404053