Work

Adaptive AHP: a review of marketing applications with extensions

Year: 2001

Type: article

Source: European Journal of Marketing

DOI: 10.1108/eum0000000005729

Author: Mark Davies

Institution: Heriot-Watt University

Language: English

Topic: Multi-Criteria Decision Making

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1973456703

FWCI: 0.566

Cites: 40

Cited by: 63

Related to: 10