Impact of Brand Diversification on Firm Performance: A Study of Restaurant Firms
Year: 2011
Type: article
Source: Tourism Economics
DOI: 10.5367/te.2011.0059
Authors: Kyuwan Choi, Kyung Ho Kang, Seoki Lee, Kyuseok Lee
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1973481699