Work

Assessing advertising media spending inefficiencies in generating sales

Year: 2003

Type: article

Source: Journal of Business Research

DOI: 10.1016/s0148-2963(03)00076-6

Authors: Xueming Luo, Naveen Donthu

Institutions: SUNY Fredonia, Georgia State University

Language: English

Topic: Efficiency Analysis Using DEA

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1973745404

FWCI: 2.014

Cites: 54

Cited by: 107

Related to: 10