Work

Linking Customer Management Effort to Customer Profitability in Business Markets

Year: 2004

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.41.4.433.47011

Authors: Douglas Bowman, Das Narayandas

Institutions: Emory University, Harvard University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1973965508

FWCI: 23.11

Cites: 57

Cited by: 234

Related to: 10