Work

Complementing intuition: insights on styling as a strategic tool

Year: 2007

Type: article

Source: Journal of Marketing Management

DOI: 10.1362/026725707x250386

Authors: Oscar Person, Dirk Snelders, Toni-Matti Karjalainen, Jan Schoormans

Institution: Delft University of Technology

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: University of Cambridge

OpenAlex ID: W1974556889

FWCI: 1.71

Cites:

Cited by: 42

Related to: 10