Work

A holistic market conceptualization

Year: 2014

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-014-0383-8

Authors: Cristina Mele, Jaqueline Pels, Kaj Storbacka

Institutions: University of Naples Federico II, Universidad Torcuato Di Tella, University of Auckland

Language: English

Topic: Management and Organizational Studies

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1974636593

FWCI: 16.13

Cites: 195

Cited by: 154

Related to: 10