Work

"Category Taken-for-grantedness as a Strategic Opportunity: The Case of Light Cigarettes, 1964-1993"

Year: 2014

Type: conference-abstract

Source: Academy of Management Proceedings

DOI: 10.5465/ambpp.2014.243

Authors: Greta Hsu, Stine Grodal

Institutions: University of California, Davis, Boston University

Language: English

Topic: Management and Organizational Studies

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1974929273

Cites: 96

Cited by: 21

Related to: 10