Does organisational culture influence CRM's financial outcomes?
Year: 2013
Type: article
Study design: Observational Study
Source: Journal of Marketing Management
Authors: Reiny Iriana, Francis Buttle, Lawrence Ang
Institutions: University of Newcastle Australia, Macquarie University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1975167241