A Structural Model to Examine How Destination Image, Attitude, and Motivation Affect the Future Behavior of Tourists
Year: 2009
Type: article
Study design: Observational Study
Abstract: This study examines a behavioral model of wetlands tourism using variables of destination image, attitude, motivation, satisfaction and future behavior for tourists at Cigu, Sihcao and Haomeiliao in southwestern Taiwan. Empirical results indicate that destination image directly affects satisfaction and indirectly affects future behavior. Tourist attitude directly affects satisfaction and indirectly affects future behavior, while tourist motivation directly affects satisfaction and indirectly affects future behavior. Tourist satisfaction had a significant influence on future behavior, and satisfaction proved a significant mediating variable within this behavioral model.
Source: Leisure Sciences
Author: Tsung Hung Lee
Institution: National Yunlin University of Science and Technology
Language: English
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W1975329206