Work

Assessing Learning Outcomes: A Comparison of Multiple-Choice and Short-Answer Questions in a Marketing Context

Year: 2003

Type: article

Source: Journal of Marketing Education

DOI: 10.1177/0273475302250570

Author: Donald R. Bacon

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W1975639028

FWCI: 10.13

Cites: 19

Cited by: 132

Related to: 10