Work

Growing importance of marketing strategies for the software industry

Year: 1994

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/0019-8501(94)90024-8

Authors: P.M. Rao, Joseph A. Klein

Language: English

Topic: Digital Platforms and Economics

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1975741040

FWCI: 1.71

Cites: 19

Cited by: 47

Related to: 9