The Delphi Process in Marketing Decision Making
Year: 1971
Type: article
Source: Journal of Marketing Research
Authors: Marvin A. Jolson, Gerald L. Rossow
Institution: University of Maryland, College Park
Language: English
Topic: Delphi Technique in Research
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1976085397