Work

Projecting banks’ identities through corporate websites: A comparative analysis of Spain and the United Kingdom

Year: 2012

Type: article

Source: Journal of Brand Management

DOI: 10.1057/bm.2012.59

Authors: Rafael Bravo, Leslie de Chernatony, Jorge Matute, José M Pina

Institution: Universidad de Zaragoza

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: European Social Fund

OpenAlex ID: W1976400779

FWCI: 1.903

Cites: 104

Cited by: 28

Related to: 10