Work

The role of a firm's strategic orientation dimensions in determining market orientation

Year: 2011

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2011.09.011

Authors: Jean L. Johnson, Kelly D. Martin, Amit Saini

Institutions: Washington State University, Colorado State University, University of Nebraska–Lincoln

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1976802484

FWCI: 9.508

Cites: 67

Cited by: 54

Related to: 10