Work

The NPS and the ACSI: A Critique and An Alternative metric

Year: 2011

Type: article

Source: International Journal of Market Research

DOI: 10.2501/ijmr-53-3-327-346

Authors: Robert East, Jenni Romaniuk, Wendy Lomax

Institutions: University of South Australia, Kingston University London

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1976914730

FWCI: 2.943

Cites: 35

Cited by: 58

Related to: 10