Work

International Marketing Research

Year: 1984

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224378402100114

Authors: Michael R. Czinkota, Michael J. Hand, Susan P. Douglas, C. Samuel Craig

Institution: Georgetown University

Language: English

Topic: Business Strategies and Management Research

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1977161758

FWCI: 17.43

Cites:

Cited by: 982

Related to: 10