Corporate Rebranding and the Implications for Brand Architecture Management: The Case of Guinness (Diageo) Ireland
Year: 2008
Type: article
Source: Journal of Strategic Marketing
Authors: Laurent Muzellec, Mary Lambkin
Institutions: Dublin City University, University College Dublin
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1977257828