Work

An analysis of B2B ingredient co-branding relationships

Year: 2007

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2007.07.002

Authors: Sunil Erevelles, Thomas H. Stevenson, Shuba Srinivasan, Nobuyuki Fukawa

Institutions: University of North Carolina at Charlotte, University of California, Riverside, Louisiana State University

Language: English

Topic: Business Strategy and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1977422009

FWCI: 1.893

Cites: 48

Cited by: 81

Related to: 10