Work

Online satisfaction, trust and loyalty, and the impact of the offline parent brand

Year: 2008

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420810904149

Authors: Marianne Horppu, Olli Kuivalainen, Anssi Tarkiainen, Hanna‐Kaisa Ellonen

Institution: Lappeenranta-Lahti University of Technology

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1977646262

FWCI: 14.99

Cites: 44

Cited by: 212

Related to: 10