Work

Man, my brain is tired: Linking depletion and cognitive effort in choice

Year: 2007

Type: article

Abstract: Understanding how limited resources influence decision making is important to theory and even more to important practice. I focus on two questions inspired by Baumeister et al.: (1) What exactly is depleted? and (2) Is it useful to employ Systems 1 and 2 in modeling depletion? I discuss possible candidates for depletion at both the neural and the cognitive process levels and argue that a dual process model of depletion makes a very clear set of testable predictions. Finally, I believe that understanding the causes of depletion is essential in designing helpful choice environments.

Source: Journal of Consumer Psychology

DOI: 10.1016/j.jcps.2007.10.003

Author: Eric J. Johnson

Institution: Columbia University

Language: English

Topic: Behavioral Health and Interventions

Subfield: Applied Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: green

Funder: National Science Foundation

Award: Preferences as Memory