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From customer data to value: What is lacking in the information chain?

Year: 2006

Type: article

Source: Journal of Database Marketing & Customer Strategy Management

DOI: 10.1057/palgrave.dbm.3240306

Authors: Dominique Crié, Andrea Micheaux

Language: English

Topic: Corporate Governance and Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W1977830403

FWCI: 16.57

Cites: 15

Cited by: 48

Related to: 10