Work

A Brand Equity Strategy for Ultra‐Premium California Wines

Year: 1996

Type: article

Source: International Journal of Wine Marketing

DOI: 10.1108/eb008659

Authors: Stephen F. Thode, James M. Maskulka

Institution: Lehigh University

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1977956722

FWCI: 5.59

Cites: 14

Cited by: 13

Related to: 10