Satisfaction, loyalty and word of mouth within the customer base of a utility provider: differences between stayers, switchers and referral switchers
Year: 2004
Type: article
Study design: Observational Study
Source: Journal of Consumer Behaviour
DOI: 10.1002/cb.135
Authors: Florian Wangenheim, Tomás Bayón
Institutions: TU Dortmund University, International University in Germany
Language: English
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1977973271