Work

Effects of loyalty program rewards on store loyalty

Year: 2015

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2015.01.001

Author: Lars Meyer-Waarden

Institutions: Centre National de la Recherche Scientifique, Université Toulouse-I-Capitole, EM Strasbourg Business School, Toulouse School of Management Research, Humans and management in society

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1978266825

FWCI: 17.65

Cites: 65

Cited by: 105

Related to: 10