Work

Integrating Social Responsibility and Marketing Strategy: An Introduction

Year: 2004

Type: article

Source: California Management Review

DOI: 10.2307/41166283

Authors: C.B. Bhattacharya, N. Craig Smith, David Vogel

Institutions: University of Pittsburgh, European School of Management and Technology, INSEAD, INSEAD, INSEAD, University of California, Berkeley

Language: English

Topic: Corporate Social Responsibility Reporting

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1978384987

FWCI: 11.25

Cites:

Cited by: 63

Related to: 10