De l'approche marketing dans les musées
Year: 1992
Type: article
Abstract: The aim of this article is to present research undertaken in the field of museum marketing, within the context of the evolution of museums and of marketing today. Are therefore examined the conditions under which marketing made its appearance in the muséum world and the specific problems and risks that an uncontrolled application of these methods could bring about. Finally, marketing is analysed as an instrument to serve muséums but which does not, and cannot, answer ail the questions raised by the transformations of these institutions.
Source: Publics et Musées
Author: Jean-Michel Tobelem
Language: English
Subfield: Museology
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1978408553