Work

Alternative Modes of Self‐Construal: Dimensions of Connectedness–Separateness and Advertising Appeals to the Cultural and Gender‐Specific Self

Year: 2000

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1207/s15327663jcp0902_5

Authors: Cheng Lu Wang, Terry Bristol, John C. Mowen, Goutam Chakraborty

Institutions: Hong Kong Baptist University, University of Arkansas at Little Rock, Oklahoma State University

Language: English

Topic: Cultural Differences and Values

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1978520491

FWCI: 7.516

Cites: 22

Cited by: 148

Related to: 10