Work

Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics

Year: 2006

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.43.3.307

Authors: Teck H. Ho, Noah Lim, Colin F. Camerer

Institutions: University of California, Berkeley, University of Houston, California Institute of Technology

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1978560443

FWCI: 6.881

Cites: 156

Cited by: 259

Related to: 10