Work

The role of national culture in international marketing research

Year: 2001

Type: article

Source: International Marketing Review

DOI: 10.1108/02651330110381970

Author: Jan‐Benedict E. M. Steenkamp

Institution: Tilburg University

Language: English

Topic: Cultural Differences and Values

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1978900837

FWCI: 8.795

Cites: 42

Cited by: 811

Related to: 10