Work

Antecedents of salespeople's reluctance to sell radically new products

Year: 2008

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2008.11.003

Authors: Olli-Pekka Kauppila, Risto Rajala, Annukka Jyrämä

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1979354071

FWCI: 5.072

Cites: 114

Cited by: 34

Related to: 10