Work

The Influence of Product/Nudity Congruence on Advertising Effectiveness

Year: 2005

Type: article

Source: Journal of Promotion Management

DOI: 10.1300/j057v11n02_06

Authors: Claire Sherman, Pascale Quester

Institution: The University of Adelaide

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1979513767

FWCI: 1.583

Cites: 84

Cited by: 28

Related to: 10