Work

Corporate Identity Modelling: A Review and Presentation of a New Multi-dimensional Model

Year: 2005

Type: article

Source: Journal of Marketing Management

DOI: 10.1362/026725705774538480

Authors: Jean Yannis Suvatjis, Leslie de Chernatony

Institution: University of Birmingham

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1979845955

FWCI: 9.684

Cites: 36

Cited by: 39

Related to: 10