Work

The Perceived Risks of Online Shopping in Taiwan

Year: 2011

Type: article

Abstract: Perceived risks are explored in relation to Internet shopping with a sample of 222 people from Taiwan who had used online shopping sites. Findings have differed as to the perceived risks of online shopping websites. The aim in this study was to examine convenience, financial, performance, physical, physiological, social, and time risks, when considering shopping on Internet sites. The research model was tested using the partial least squares approach. The results show the perceived risk factors that have the greatest effect on the attitude toward online shopping in Taiwan are convenience, physical, performance, and social factors.

Source: Social Behavior and Personality An International Journal

DOI: 10.2224/sbp.2011.39.2.275

Authors: Shih-Ming Pi, Jirapa Sangruang

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W1979952563

FWCI: 5.323

Cites:

Cited by: 49

Related to: 10