Work

Application of Construal-Level Theory to Promotional Strategies in the Hotel Industry

Year: 2014

Type: article

Source: Journal of Travel Research

DOI: 10.1177/0047287514550097

Authors: Jungkeun Kim, Peter BeomCheol Kim, Jae-Eun Kim, Vincent P. Magnini

Institutions: Auckland University of Technology, Virginia Tech

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1980383593

FWCI: 9.755

Cites: 49

Cited by: 129

Related to: 10